Headwaters Strategies Public Affairs Consulting

Will Coyne

Will Coyne is an experienced lobbyist and issue advocacy expert who has worked on a broad range of topics including civil justice, energy and insurance reform. On behalf of his clients he’s won major legislative battles to reform payday lending, expand Colorado’s renewable energy standard, and protect community banks.

Before founding Headwaters Strategies in 2009, Will served as the chief of staff to House Speaker Terrance Carroll and the Democratic Caucus. In that role he advised the Speaker, Majority Leader and caucus members on all matters of business before the House.

As chief of staff, Will managed the development and implementation of the caucus’s policy agenda and oversaw their public communications strategy and execution. He also acted as the primary caucus liaison with the Senate leadership, Governor’s office, the minority caucus, state departments and advocacy groups. During his two years in that position, Will played a key role in passing dozens of significant bills related to health care and other insurance issues, transportation, the environment and fiscal policy.

Prior to joining the House Democrats in 2007 to work with then Speaker Andrew Romanoff, Will worked as the Legislative Director for Environment Colorado, a statewide environmental advocacy organization. Over four years he became the leading advocate for environmental issues in the state capitol. He won multiple legislative victories on a variety of policy matters: clean air, clean water, renewable energy and open space. Once Gov. Bill Ritter was elected in 2006, Will led the advocacy effort for the Governor’s first major policy initiative, to require that 20% of Colorado’s electricity come from renewable energy sources.

Before moving to Colorado in 2003, Will was a policy analyst for the Frontier Group, the research arm of the State Public Interest Research Groups in Santa Barbara, CA. He graduated from Dartmouth College in Hanover, NH.

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Adam Eichberg

Adam Eichberg is an experienced lobbyist and political strategist who has extensive expertise in civil justice, regulatory, and natural resource issues. Adam has worked with a broad set of clients to reform insurance laws, create a new regulatory framework to stabilize an expanding business market, and used the legislative process to create leverage to protect the rights of commercial rafting companies to conduct business on Colorado’s rivers.

Before founding Headwaters Strategies in 2009, Adam concurrently served as both the Deputy Legislative Director for Governor Bill Ritter and the Director of Policy, External Affairs and Planning at the Colorado Department of Public Health and Environment, positions he held since 2008 and 2007 respectively.

As the Governor’s deputy legislative director Adam advised the Governor and members of the Governor’s cabinet on legislative strategy, supervised executive agency’s legislative liaison’s interactions with the General Assembly, and served as one of two principal lobbyists for the Governor.

In his role as the director of policy, external affairs and planning at the Colorado Department of Public Health and Environment, Adam managed the Department’s strategic communication efforts, legislative program, planning and outreach functions and acted as the executive director’s chief strategist and counsel.

Adam came to the Ritter administration from the Western Conservation Foundation where he served as Executive Director from April of 2005. From 1999 until March 2005, Adam served as the Associate National Director of the Trust for Public Land’s Conservation Finance Program where he helped to pass legislation and ballot measures providing more than $14 billion in parks and open space capital funding. Prior to his appointment with TPL, Adam served as a strategic communications consultant with a private Denver-based firm. A political veteran, Adam has been involved in hundreds of legislative, ballot measure and candidate campaigns at the local, state, and national level. A graduate of the University of Colorado, Adam is a fourth generation Coloradoan and currently lives in Denver with his wife and two young children.


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